Celebrating over 35 years of original design

At Creative Matters, we create exceptional, original, high quality and ethically-produced floor coverings and wall coverings using the highest principles of design, production, and humanitarianism, with a commitment to improving sustainable practices, in the spirit of excellence, professionalism and integrity.

Creative Matters headquarters

Our values


Creative

We use our imaginations, skills and talents to realize awe-inspiring designs and luxurious creations. 

Collaborative

We collaborate with our team, partners, and clients to achieve optimal results in product development while sharing knowledge and promoting initiatives that advance environmental responsibility.

Meticulous

We are committed to delivering exceptional product quality and service, achieved through meticulous attention to detail in every aspect of our work.

Ethical

We are committed to ethical practices that extends to all aspects of our operations, including working with third-party organisations to ensure that we support and promote the best practices in carpet production.

Honourable

We act with integrity, transparency, and a commitment to excellence in all that we do.

Environmentally Responsible

We are committed to reducing waste sent to landfills by developing 100% biodegradable carpet products for all sectors.

Our Story

Creative Matters Inc. was founded in Toronto, Canada in 1988, by Carol Sebert (along with Donna Hastings and Luba Huzan). In 2017 designers Ana Cunningham and Ali McMurter became Managing Partners.

Expertise

We cater to a wide variety of design styles and can easily customize designs for complex spaces including large scale areas, corridors and staircases. For floor coverings we have to carefully consider which method of construction, which fibre and which country of production are best suited to the project.

Awards

Creative Matters has been honoured to be nominated for the Domotex Hannover Carpet Design Awards over several years.

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