Responsibility
At Creative Matters we are on a mission to "design and create exceptional, original, high quality and ethically produced wall and floor coverings." Ethical production is part of our DNA. We don't consider a wall or floor covering to meet our high standards unless it has been produced with mindful consideration for people and planet.
Produced with mindful consideration for people and planet
As a licensed Label STEP fair trade partner, we are committed to fair trade throughout our handmade carpet supply chain. Our mills meet or exceed our high standards - from fair labour standards to environmental protection to production quality. Together with our suppliers, we comply with all applicable environmental regulations and operate in a manner that protects the quality of our environment and the health, safety and wellbeing of our artisans, associates, partners and the public.
MORE ABOUT OUR SOCIAL RESPONSIBILITY
We have been a member of the Sustainable Furnishings Council since 2021. The Council is a coalition of manufacturers, retailers and designers dedicated to raising awareness and expanding the adoption of environmentally sustainable practices across the home furnishings industry.
We became a member of Textile Exchange in 2022. Textile Exchange is a global nonprofit that creates leaders in the preferred fibre and materials industry. This organization is positively impacting climate through accelerating the use of preferred fibres across the global textile industry.
In recognition of her extensive experience with wool in floor coverings, Creative Matters Founder, Carol Sebert took up a leadership position on the world stage in 2022 when she was invited to be chairperson of the Wool Interiors Working Group for the International Wool Textile Organisation (IWTO). Forty-one countries are represented in this working group. The Wool Interiors Working Group works closely with the Sustainability Group which is currently involved in extensive research on the sustainability of wool.
In 2024, Creative Matters Founder, Carol Sebert became a board member for The Canadian Wool Council, for her extensive experience with wool floor coverings within interiors. The Canadian Wool Council (CWC), is a non-profit organisation focused on developing practical opportunities for the Canadian wool industry and those who work within it. The CWC aligns stakeholders to revive the Canadian wool value chain and is the official delivery partner for The Campaign For Wool in Canada.
We are committed to using natural materials whenever possible for all of our handmade rugs and carpets, including but not limited to handtufted, handknotted, handloomed and flatwoven. We use cotton threads for the warp and use wool, silk and linen and other natural yarns for the face and/or pile.
The dyes used in the manufacturing process are of premium quality. Dyeing methods are reviewed by our fair trade partner Label STEP, whose role includes fostering environmentally sound carpet production and advising workers on how to handle any necessary chemicals safely.