Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
We were delighted when Arcadis IBI Group asked us to collaborate with them again, this time on three shaped rugs for the new Azura condo building in Toronto. Their Associate Director Heidi Rose provided us with the specific shapes that they had designed to enhance the interior architecture.
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.
Shaped rugs steal the spotlight, they’re a conversation piece on the floor and they make spaces exciting. Over 35 years we’ve designed a lot of rugs in abstract shapes so we’d thought we’d have a little retrospective. We chose five rugs designed in recent times and five rugs from our 90s archive. From the elegant to the eclectic to the practical, scroll down and enjoy them.
In 2019, international design firm Yabu Pushelberg (YP) was commissioned with the complete renovation of one of New York’s landmarks, the Park Lane New York hotel. YP is a long time client of Creative Matters and that same year they asked us to work with them on the carpets which were installed in early 2022. Partner Ali McMurter managed the collaboration at our end. “They chose us for the project because …
During the summer, impeccably designed and crafted Creative Matters rugs were installed throughout the new Pearle Hotel & Spa in Burlington (just outside Toronto). It was a special project because it was the first time we used the hand Axminster method of production for all the rugs in a hotel.
In 2019, renowned interior design firm Studio Munge invited us to join them on a quest to create “a distinct sense of place” for a new hotel in Halifax in the Canadian province of Nova Scotia on Canada’s east coast.
In March 2022 Wonder of the Seas set out on her first cruise with 16 stunning carpet designs by Creative Matters. Clémence Hardelay - our Director of Design and Marine Division - managed this complex project. Because she is currently based in Marseille (where the ship received its final touches) establishing Creative Matters’ new satellite studio for European clients, Clémence was able to go on board in January to appreciate all the designs in situ and take these super photos.
We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.
Our most recent project reveal comes from Mexico City where we collaborated with Chapi Chapo Design on some amazing floorcoverings for the presidential suites, guestrooms, corridors and ballroom for the new Ritz-Carlton hotel.
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.