Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

OUR DESIGNERS' FAVOURITE RUGS
Favourite Designs Creative Matters Inc Favourite Designs Creative Matters Inc

OUR DESIGNERS' FAVOURITE RUGS

Do you feel like exploring the most intriguing pieces that shaped Creative Matters in 2017? Then look no further than this list of some of our designers' favourites which run the gamut from a 36-foot (11-metre) residential runner to a wall hanging for an airport to a corporate rug sprayed with mustard yellow. 

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THE CREATION OF A CUSTOM WALLCOVERING
Wallcoverings, Retail Project Creative Matters Inc Wallcoverings, Retail Project Creative Matters Inc

THE CREATION OF A CUSTOM WALLCOVERING

When New York-based Janson Goldstein needed a custom wallcovering for their boutique client The Westside this summer, they knew who to ask as we worked together last year on floor and wallcoverings for Canadian luxury retailer Holt Renfrew. For the wallcovering, our direction was a design that had both a California beach vibe and a modern finish to reflect the luxury goods on offer.

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REFRESHING A CARPET DESIGN FOR THE SOHO GRAND HOTEL
Hospitality Project Creative Matters Inc Hospitality Project Creative Matters Inc

REFRESHING A CARPET DESIGN FOR THE SOHO GRAND HOTEL

We don't often talk about refreshing an existing design, yet it is a service we provide regularly. Wear and tear is the most common reason to revamp but other reasons include wanting to upgrade the look of the space; managing a new floor configuration or furniture layout; aiding in noise reduction; or reducing the dirt and moisture that gets tracked into a building. 

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WELCOME TWO NEW RUG COLLECTIONS!
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WELCOME TWO NEW RUG COLLECTIONS!

Creative Matters will proudly launch two new versatile rug collections at The Rug Show in New York (September 10 - 13).  Arashi and Architexture, like all our collections, are made of wool and silk in Nepal using the timeless technique of handknotting. 

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THE ADMIN TEAM AND THE SMOOTH CLIENT EXPERIENCE
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THE ADMIN TEAM AND THE SMOOTH CLIENT EXPERIENCE

As our clients know from their own experiences, business rolls smoothly when a solid team operates behind the limelight of the designers. In our case this is Director of Finance Jane Addie, Manager of Logistics Julie Baldwin and Administrative Assistant Adwoa Agyemfra.

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OUR NEW LOOK BOOK!
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OUR NEW LOOK BOOK!

Following the incredible success of our first look book, we are delighted to announce the arrival of our second, inspired 2. Unlike our collection books that feature floorcoverings that have been fully-designed and produced as handknotted rugs, our look books present a large collection of carpet and wallcovering designs at a much earlier stage in their development.

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MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS
Team Creative Matters Inc Team Creative Matters Inc

MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS

Ana's name pops up frequently in this blog because not only is she the Creative Matters Creative Director, but she has been with the company for more than 15 years. In that time she has managed a wide variety of projects and designed over 200 rugs but, here we ask Ana what being Creative Director means today. 

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