Creative Matters Inc 2022-11-30 Creative Matters Inc 2022-11-30

INSIDE A DYNAMIC PROJECT WITH PARK LANE NEW YORK AND YABU PUSHELBERG

In 2019, international design firm Yabu Pushelberg (YP) was commissioned with the complete renovation of one of New York’s landmarks, the Park Lane New York hotel. YP is a long time client of Creative Matters and that same year they asked us to work with them on the carpets which were installed in early 2022. Partner Ali McMurter managed the collaboration at our end. “They chose us for the project because …

Creative Matters Inc 2025-02-27 Creative Matters Inc 2025-02-27

CREATIVE MATTERS’ GLOBAL FOOTPRINT IS OUR COMPETITIVE ADVANTAGE. HERE’S WHY.

Creative Matters operates internationally, and our global supply chain is one of our proudest achievements. Our clients benefit from our multi-country manufacturing ecosystem, allowing us to be nimble in the face of changing trade regulations. A key differentiator is our in-house logistics team, who are able to stick-handle the complexities of the changing landscape. This team is empowered through the ability to strategically source while executing seamlessly, all while making sure we’re not compromising on our design vision. Here’s how we do it.

Creative Matters Inc 2022-11-08 Creative Matters Inc 2022-11-08

PEARLE HOTEL SHINES WITH OUR HAND AXMINSTER RUGS

During the summer, impeccably designed and crafted Creative Matters rugs were installed throughout the new Pearle Hotel & Spa in Burlington (just outside Toronto). It was a special project because it was the first time we used the hand Axminster method of production for all the rugs in a hotel.

Creative Matters Inc 2025-01-03 Creative Matters Inc 2025-01-03

ANA CUNNINGHAM AND ALI MCMURTER ON GUIDING CREATIVE MATTERS TOWARD INNOVATION, GLOBAL GROWTH AND DESIGN EXCELLENCE

Creative Matters’ Ana Cunningham and Ali McMurter, co-owners and managing partners, mark the end of their first year at the helm together. As we welcome 2025, we’re looking back at major milestones and looking forward to what will come this year under their ownership and leadership.

Creative Matters Inc 2022-10-05 Creative Matters Inc 2022-10-05

PARIS DESIGN WEEK WELCOMES OUR WINTER GARDEN

“So poetic.” “C’est superbe.” “Like a reset button.” These are just a small sample of the expressions of awe and wonder we received every day during Paris Design Week for our installation titled “Winter Garden”. Inspired by a Rumi quote, we developed the exhibit in collaboration with Parisian Design studio LOMA and presented it to the public in a small gallery in the Le Marais district of Paris.

Creative Matters Inc 2024-10-31 Creative Matters Inc 2024-10-31

EXPLORING DESIGN EXCELLENCE AT LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E)

In October, Creative Matters proudly joined the tenth edition of Les Rendez-vous de la Matière + fair(e). This year marked our third consecutive year at the fair, with our entire European team present, underscoring our deep commitment to the European design community and our dedication to exploring innovative material applications and design trends.

Creative Matters Inc 2022-09-06 Creative Matters Inc 2022-09-06

MACRAME - THE LATEST AND MOST TEXTURAL RUG COLLECTION

Macrame is Creative Matters’ 14th rug collection and it’s an extra special one. Extra special because texture plays a much bigger role in the designs than it has in previous collections. To achieve the desired richness of texture the designers looked to skillfully combine an extravagant variety of weaving techniques.

Creative Matters Inc 2024-09-25 Creative Matters Inc 2024-09-25

CREATIVE MATTERS UNVEILS NEW DESIGNS AT COVER CONNECT NEW YORK

Creative Matters was thrilled to participate in COVER Connect New York for the fourth consecutive year. Hosted by COVER magazine, this boutique trade show presents a curated selection of handmade floor coverings from global rug brands. This year, we enriched our collections with a stunning array of meticulously crafted designs and sophisticated new colourways, expanding the Vista, Vanguard, Arcadian and Macrame collections.

Creative Matters Inc 2022-08-02 Creative Matters Inc 2022-08-02

PRESENTING THE SONANCE RUG COLLECTION

We are delighted to present Creative Matters’ twelfth and most recent collection of handknotted rugs. Yet another outstanding contemporary compilation of carefully considered designs brought to life in Tibetan wool and Chinese silk by the artisans of Nepal.

Creative Matters Inc 2024-08-21 Creative Matters Inc 2024-08-21

SAND MEETS OCEAN IN OUR HARMONIOUS FLOOR COVERINGS FOR GOLDWYNN RESORT & RESIDENCES

In 2021, in collaboration with DIALOG, we started one of our largest projects, designing custom floor coverings for the Goldwynn Resort & Residences in the Bahamas. Our work encompassed the guest suites, master suites, corridors, atrium, lobby, restaurant, and banquet areas. We produced a range of techniques using a variety of fibres for the project, crafting harmonious floor coverings that enhanced the resort’s magnificence and relaxing ambiance.

Creative Matters Inc 2022-06-30 Creative Matters Inc 2022-06-30

WHY DID CREATIVE MATTERS’ CAROL SEBERT MEET PRINCE CHARLES?

The short answer to the question why Prince Charles met Carol Sebert is because we make floor and wallcoverings with Canadian wool. But of course there is a longer answer …

Creative Matters Inc 2024-07-11 Creative Matters Inc 2024-07-11

CARING FOR WOOL CARPETS WITH CONFIDENCE

Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.

Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.

Creative Matters Inc 2022-05-31 Creative Matters Inc 2022-05-31

DYNAMIC VARIETY OF RUG CONSTRUCTIONS FOR T-MOBILE

In 2018 Project Manager and Senior Designer Sandra Ciganic-McKinney gave a Creative Matters presentation to the Seattle office of Gensler. One of Gensler’s clients is T-Mobile, and in 2019 they asked us to start work on the first of what would become a whole range of floorcoverings for their Headquarters Campus in Bellevue, Washington.

Creative Matters Inc 2024-06-20 Creative Matters Inc 2024-06-20

INROADS INTO EUROPE: GROWING OUR GLOBAL PRESENCE

Creative Matters’ growth in Europe began with a landmark project — creating 19 carpets for La Samaritaine, the iconic Parisian department store’s grand reopening in 2021. Recognizing our exceptional range of handtufted and woven axminster carpet, Yabu Pushelberg chose us to enhance their prestigious project. This marked the beginning of our commercial entry into the European market.

Creative Matters Inc 2022-05-04 Creative Matters Inc 2022-05-04

OUR VERSATILITY EXCELS AT MUIR HOTEL

In 2019, renowned interior design firm Studio Munge invited us to join them on a quest to create “a distinct sense of place” for a new hotel in Halifax in the Canadian province of Nova Scotia on Canada’s east coast.

Creative Matters Inc 2024-05-01 Creative Matters Inc 2024-05-01

A PINCH-ME MOMENT: CREATIVE MATTERS’ MILAN DESIGN WEEK DEBUT

April marked a major month for Creative Matters as we made our grand debut at Fuorisalone’s Milan Design Week. From April 16 - 21, we participated in the exceptional Menu 1 exhibition, hosted by COVER Magazine and Salon Magazine and curated by London-based designer Bodo Sperlein.

Creative Matters Inc 2022-03-31 Creative Matters Inc 2022-03-31

16 CARPET DESIGNS FOR WORLD’S LARGEST CRUISE SHIP

In March 2022 Wonder of the Seas set out on her first cruise with 16 stunning carpet designs by Creative Matters. Clémence Hardelay - our Director of Design and Marine Division - managed this complex project. Because she is currently based in Marseille (where the ship received its final touches) establishing Creative Matters’ new satellite studio for European clients, Clémence was able to go on board in January to appreciate all the designs in situ and take these super photos.

Creative Matters Inc 2024-04-09 Creative Matters Inc 2024-04-09

DESIGN AND ARTISTRY CONVERGE AT COLLECTIBLE BRUSSELS

in March, Creative Matters took to Brussels to showcase at the seventh edition of COLLECTIBLE, a one-of-a-kind fair for 21st-century collectible design. Presented as an exhibition of art, rather than a traditional trade show, COLLECTIBLE serves as a pioneering international platform showcasing the best of contemporary artistic designs across all mediums.

Creative Matters Inc 2022-02-28 Creative Matters Inc 2022-02-28

THE FIRST TWO ALL-CANADIAN RUGS

We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.

Creative Matters Inc 2024-03-25 Creative Matters Inc 2024-03-25

STEP BACK IN TIME: BECKFORD HOUSE’S PREWAR-INSPIRED RUG DESIGNS

In 2021, Beckford House, located in Manhattan’s Upper East Side, underwent an impressive renovation. Working directly with Studio Sofield, we designed eight custom floor coverings specifically tailored to the unique spaces of Beckford House. We created handknotted, handtufted and woven Axminster floor coverings to complement the residential building’s interior.

Creative Matters Inc 2024-02-26 Creative Matters Inc 2024-02-26

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA

Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.

Creative Matters Inc 2024-01-31 Creative Matters Inc 2024-01-31

STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS

Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.

Creative Matters Inc 2023-12-18 Creative Matters Inc 2023-12-18

LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN

As 2023 draws to a close, our team is reflecting on a momentous year. Filled with groundbreaking achievements, innovative designs, and a transformative shift in leadership, the past 12 months have been enriched with great success and creativity.

Creative Matters Inc 2023-12-07 Creative Matters Inc 2023-12-07

INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET

When it comes to design, it’s often hard to decipher greenwashing from a true commitment to a product’s ethical life cycle. We have always tried to reduce our impact on the planet as much as possible and have been dedicated to finding solutions for every step of our process. This is why we are thrilled to share a breakthrough innovation in commercial carpeting — our new 100% biodegradable woven Axminster carpet, EcoAx.

Creative Matters Inc 2023-11-02 Creative Matters Inc 2023-11-02

CREATIVE MATTERS RECAPS LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E)

On October 10 and 11, Creative Matters had the pleasure of participating in the ninth edition of Les Rendez-vous de la Matière + fair(e), an industry event dedicated to the exploration of innovative, artisanal materials for architecture, decoration and interior design.

Creative Matters Inc 2023-10-18 Creative Matters Inc 2023-10-18

INTRODUCING YOU TO OUR NEWEST RUG DESIGNS, LAUNCHED AT COVER CONNECT NEW YORK

For the third consecutive year, Creative Matters had the pleasure of participating in COVER Connect New York, a boutique trade show for top-tier global rug brands, hosted by COVER magazine. This year was our most momentous show yet, unveiling three new collections: Vanguard, Arcadian, and Vista. Additionally, we unveiled our collaboration with Burdifilek and presented new additions to our Sonance and Macrame collections.

Creative Matters Inc 2023-09-29 Creative Matters Inc 2023-09-29

THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS

After an incredible 35 years at the helm of Creative Matters and on the world stage of floor covering design, it is with mixed emotions we announce that Carol Sebert is moving on to other creative endeavours. While Carol creates more beautiful art in her studio at an old Ontario country house, Managing Partners Ana Cunningham and Ali McMurter are well-prepared to lead the firm into an exciting future. We asked Carol to look back on some key moments that made Creative Matters what it is today.

Creative Matters Inc 2023-09-20 Creative Matters Inc 2023-09-20

PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION

Earlier this month, the Creative Matters team took to Paris Design Week to unveil our highly anticipated Redoux Passager art installation. Collaborating for the second time with Paris design studio LOMA, known for their responsible and innovative design ethos, we set out to create an immersive experience representing our commitment to water stewardship in our rug design.

Creative Matters Inc 2023-09-07 Creative Matters Inc 2023-09-07

FUTURE-FOCUSED SOLUTIONS: UNVEILING CREATIVE MATTERS’ 2023 SUSTAINABILITY REPORT

Creative Matters is committed to the earth and the people on it. Our 2023 Sustainability Report highlights this commitment, exploring our current and forward-thinking practices for ensuring sustainability, fair trade and corporate social responsibility.

Creative Matters Inc 2023-08-30 Creative Matters Inc 2023-08-30

STEP INSIDE CHALET: A NEW ADDITION TO THE MACRAME COLLECTION, LAUNCHING AT COVER CONNECT NEW YORK

Introducing the latest addition to Creative Matters' Macrame rug collection: the Chalet rug. The never-before-seen rug is set to make its debut at COVER Connect New York, the boutique trade show, held in central Manhattan, bringing together leading high-end rug designers, buyers and retailers from around the world.

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