Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

WHY WE THINK WOOL IS BEST
Sustainability, Production Methods Creative Matters Inc Sustainability, Production Methods Creative Matters Inc

WHY WE THINK WOOL IS BEST

Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.

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THE FIRST TWO ALL-CANADIAN RUGS
Production Methods, Sustainability Creative Matters Inc Production Methods, Sustainability Creative Matters Inc

THE FIRST TWO ALL-CANADIAN RUGS

We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.

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ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL
Sustainability Creative Matters Inc Sustainability Creative Matters Inc

ALL OUR HANDWOVEN RUGS NOW AVAILABLE IN CANADIAN WOOL

We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.

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NOW IS A GREAT TIME TO START A CUSTOM RUG PROJECT WITH CREATIVE MATTERS

NOW IS A GREAT TIME TO START A CUSTOM RUG PROJECT WITH CREATIVE MATTERS

Welcome readers from around the world. We hope this issue of Narrative Threads finds you, your families and colleagues well. To show you how we’re managing, how our colleagues at mills in other parts of the world are faring, and what we can do together to keep our international community strong, we bring you this update.

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NEED RUGS. MUST TRAVEL.
Sustainability Creative Matters Inc Sustainability Creative Matters Inc

NEED RUGS. MUST TRAVEL.

Rug designer may not sound like a career path that involves a wide variety of international travel but at Creative Matters it surely does. As in many jobs there are trade shows to attend, but what really racks up the passport stamps are the trips we make to supervise production of our rugs.

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WE EMPLOYED HUNDREDS OF AFGHAN WOMEN OVER FIVE MONTHS
Production Methods, Sustainability Creative Matters Inc Production Methods, Sustainability Creative Matters Inc

WE EMPLOYED HUNDREDS OF AFGHAN WOMEN OVER FIVE MONTHS

In 2018 we were delighted to participate in a project that required 97 handknotted rugs. Until this year, we have assigned handknotted rugs to our trusted fair trade suppliers in Nepal and India. In 2018 however, we had the good fortune to work with a slightly different style of handknotting and create an incredible opportunity for Afghan women.

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