Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

CREATIVE MATTERS’ GLOBAL FOOTPRINT IS OUR COMPETITIVE ADVANTAGE. HERE’S WHY.
Creative Matters Inc Creative Matters Inc

CREATIVE MATTERS’ GLOBAL FOOTPRINT IS OUR COMPETITIVE ADVANTAGE. HERE’S WHY.

Creative Matters operates internationally, and our global supply chain is one of our proudest achievements. Our clients benefit from our multi-country manufacturing ecosystem, allowing us to be nimble in the face of changing trade regulations. A key differentiator is our in-house logistics team, who are able to stick-handle the complexities of the changing landscape. This team is empowered through the ability to strategically source while executing seamlessly, all while making sure we’re not compromising on our design vision. Here’s how we do it.

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STEP BACK IN TIME: BECKFORD HOUSE’S PREWAR-INSPIRED RUG DESIGNS
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STEP BACK IN TIME: BECKFORD HOUSE’S PREWAR-INSPIRED RUG DESIGNS

In 2021, Beckford House, located in Manhattan’s Upper East Side, underwent an impressive renovation. Working directly with Studio Sofield, we designed eight custom floor coverings specifically tailored to the unique spaces of Beckford House. We created handknotted, handtufted and woven Axminster floor coverings to complement the residential building’s interior.

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STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS 
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STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS 

Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.

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REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG
Corporate Project Creative Matters Inc Corporate Project Creative Matters Inc

REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG

Recently, Creative Matters had the privilege of collaborating with InSTUDIO interior design firm on a custom rug design for the reception area of the TGF Law Firm office. We provided a comprehensive design service, creating a stunning custom round rug to serve as a captivating centerpiece, infusing the corporate interior with vibrancy and character.

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FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE
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FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE

In 2022 we welcomed the installation of a project started back in 2018 with Gensler Toronto. Four large, perfectly-designed rugs are now gracing a spacious, high-end lounge accessible to tenants of the new CIBC Square two-tower development in Toronto’s financial district. Named The Canopy, this area is designed to elevate…

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19 CARPETS FOR LA SAMARITAINE IN PARIS
Retail Project Creative Matters Inc Retail Project Creative Matters Inc

19 CARPETS FOR LA SAMARITAINE IN PARIS

In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.

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10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS
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10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS

Frequently an interior calls for a rug in flattering neutral hues. For our designers, this can be just as challenging and exciting as a colourful project. The combinations of warm and cool tones are endless; the results are versatile, subtle and stylish.

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OUR DESIGNERS' FAVOURITE RUGS
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OUR DESIGNERS' FAVOURITE RUGS

We asked our designers for their favourite rugs - 8 designers, 8 very different choices. Reading though the reasons for their selections, we realize the criteria for a successful rug are endless. 

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CREATING SPECIAL EFFECTS IN HANDTUFTED RUGS
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CREATING SPECIAL EFFECTS IN HANDTUFTED RUGS

We continue to surprise our clients, and even ourselves, with the range and beauty of effects that can be created with the handtufted quality. We were particularly reminded of this when two of the artists from the Canada House project visited our studio in May.

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CARPETS FOR NEW YORK'S ICONIC RAINBOW ROOM
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CARPETS FOR NEW YORK'S ICONIC RAINBOW ROOM

The Rainbow Room atop the Rockefeller Centre in New York is one of those iconic places known to anyone who grew up with American culture - a formal supper club with panoramic views over Manhattan where celebrities and the influential mingled and danced on the rotating dance floor.

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OUR CUSTOM CARPETS HONOURED BY THE U.K.'S THE TELEGRAPH
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OUR CUSTOM CARPETS HONOURED BY THE U.K.'S THE TELEGRAPH

In the latter half of February, CMI basked in the glow of international media attention for the 29 rugs it created for the refurbishment of Canada House in London. One of the most delightful comments came from Henrietta Thompson in the U.K.’s The Telegraph ...

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THE GRAND REOPENING OF CANADA HOUSE IN LONDON WITH 29 CARPETS
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THE GRAND REOPENING OF CANADA HOUSE IN LONDON WITH 29 CARPETS

February 19 was a particularly exciting day for Creative Matters. We were finally able to reveal a project that had involved all our designers for many months in 2014 - no less than 29 area rugs with very different designs for Canada House in London.

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THE STORY BEHIND OUR CARPETS AT THE NEW PARK HYATT NEW YORK
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THE STORY BEHIND OUR CARPETS AT THE NEW PARK HYATT NEW YORK

In August, the media was abuzz with the opening of the Park Hyatt hotel in New York.

Eight years in the making, it was intended to be a New York icon. Even so, the vision for the interior design was created by the Toronto firm Yabu Pushelberg (YP) which has been our client for many years.

We started work on this project in May 2009 but the carpets were not installed until August 2014. Through experience, we have become accustomed to the lengthy process attached to carpets in iconic hotels, but we thought it would be interesting for our blog readers to see how a carpet project might extend over five years.

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OUR FIRST CARPET FOR A MUSEUM
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OUR FIRST CARPET FOR A MUSEUM

A magnificent addition to the Toronto cultural scene opened in September and we are very proud to be part of it. Not only is the Aga Khan Museum the first museum in North America devoted to Islamic art, but it is also the first time Creative Matters has designed a floorcovering for a museum.

Situated at the north end of the city, the museum is part of a $300 million complex that has been eight years in the making. More than 1,000 artifacts from the 8th to 19th centuries are on display. We created the carpet for the Bellerive Room which features a ceramics collection

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