Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.
We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.
From the bathroom to the ballroom, it was our pleasure to work with DIALOG on the remodelling of the Four Seasons Resort Whistler. Using four different production methods at mills in three different countries, Creative Matters Vice President Ali McMurter managed a vast array of floorcoverings.
There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them.
After creating carpets for high-end retailers around the world - Printemps in Paris, Bergdorf Goodman in New York and Gucci in 40 locations - we welcomed the opportunity this year to design for Canada's own luxury retailer, Holt Renfrew.
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
February was a busy month! After IDS13 we received some great press, and then even more great press, about our wallcoverings. We're happy to have made a splash with our newest venture!
So we've made it to March! It's the time of year when winter finally starts to ease up to spring, holidays with the family abound, and (if the snow's still good) we pack in as much end of season tobogganing as we can.
Creative Matters has always been determined to instill socially conscious practices in regard to the creation of their rugs.
April marked a major month for Creative Matters as we made our grand debut at Fuorisalone’s Milan Design Week. From April 16 - 21, we participated in the exceptional Menu 1 exhibition, hosted by COVER Magazine and Salon Magazine and curated by London-based designer Bodo Sperlein.
Carol and Ana returned this past weekend from their trip to Nepal. Carol managed to steal a few hours from her busy trip, to visit the Goodweave site where children are taken after being rescued from forced labour in carpet mills.
in March, Creative Matters took to Brussels to showcase at the seventh edition of COLLECTIBLE, a one-of-a-kind fair for 21st-century collectible design. Presented as an exhibition of art, rather than a traditional trade show, COLLECTIBLE serves as a pioneering international platform showcasing the best of contemporary artistic designs across all mediums.
Last night the Creative Matters team was delighted attend the celebration of the newly renovated 3rd location of Weavers Art in Toronto. Michael Pourvakil and his team launched Weavers Art – Contemporary Culture last night at 162 Bedford Rd., in Designers Walk Building 3.
Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.
On October 10 and 11, Creative Matters had the pleasure of participating in the ninth edition of Les Rendez-vous de la Matière + fair(e), an industry event dedicated to the exploration of innovative, artisanal materials for architecture, decoration and interior design.
Spring has sprung in the Creative Matters studio, the sun is shining and thankfully, there is no more snow on the ground in Toronto (knock on wood).
What a flurry of activity November has afforded Creative Matters! More than a week after our 20th Anniversary Gala Fundraiser, I finally have a chance to sit down and write about our fantastic night.
We were delighted to see one of our projects on the cover of October 2008 Metropolitan Home this month titled "Asian Fusion".
I'm happy to announce that Carol and Donna arrived home unscathed, albeit a bit late from their cross continent journey to South Asia.