Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS
Creative Matters Inc Creative Matters Inc

10 RUGS THAT REVEAL THE HIDDEN POWER OF NEUTRALS

Frequently an interior calls for a rug in flattering neutral hues. For our designers, this can be just as challenging and exciting as a colourful project. The combinations of warm and cool tones are endless; the results are versatile, subtle and stylish.

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THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA
Creative Matters Inc Creative Matters Inc

THE LATEST ON HANDKNOTTED RUGS MADE IN INDIA

For every handknotted rug we design in our Toronto studio, we decide whether India or Nepal is best suited to its production. Read about Creative Director Ana Cunningham and Senior Designer Ali McMurter's April visit to our weaving partners in colourful Bhadohi in northern India. 

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THE 2016 RUG DESIGNS FOR THE PERENNIAL COLLECTION
Creative Matters Inc Creative Matters Inc

THE 2016 RUG DESIGNS FOR THE PERENNIAL COLLECTION

The Perennial Collection of wool and silk handknotted rugs first hit the floors at the New York International Carpet Show in September 2015. We then proudly displayed seven more designs at the European shows in early 2016.

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ART DAY - INSIDE RUG DESIGN AT CREATIVE MATTERS
Creative Matters Inc Creative Matters Inc

ART DAY - INSIDE RUG DESIGN AT CREATIVE MATTERS

Art Day is not only intrinsic to the Creative Matters process of design, but has also generated a searchable archive of over 2,500 original designs primed for custom contemporary floor and wallcoverings.

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THE NEW 2016 ARCTIC COLLECTION DESIGNS
Creative Matters Inc Creative Matters Inc

THE NEW 2016 ARCTIC COLLECTION DESIGNS

We launched the Arctic Collection with five designs in late 2015 at the New York International Carpet Show. Meanwhile our artisans in Nepal and India were fervently knotting away in wool and silk so that we could present the second half of the collection at our January shows in Germany and France.

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CUSTOMIZING A COLLECTION RUG
Creative Matters Inc Creative Matters Inc

CUSTOMIZING A COLLECTION RUG

We've just released two new collections and now that every little design detail has been agonized over until perfection was achieved, here we are talking about how you can change these designs to meet the needs of your client. 

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OUR DESIGNERS' FAVOURITE RUGS
Creative Matters Inc Creative Matters Inc

OUR DESIGNERS' FAVOURITE RUGS

We asked our designers for their favourite rugs - 8 designers, 8 very different choices. Reading though the reasons for their selections, we realize the criteria for a successful rug are endless. 

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PRESENTING TWO NEW RUG COLLECTIONS
Creative Matters Inc Creative Matters Inc

PRESENTING TWO NEW RUG COLLECTIONS

Creative Matters will debut two new collections on September 19 at the New York International Carpet Show. While many architects and interior designers know us for our custom projects, we also offer an increasing selection of ready-designed pieces. With the new designs, we now have six collections to browse on our website and to purchase from our retailers. 

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