Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
OUR NEW LOOK BOOK!
Following the incredible success of our first look book, we are delighted to announce the arrival of our second, inspired 2. Unlike our collection books that feature floorcoverings that have been fully-designed and produced as handknotted rugs, our look books present a large collection of carpet and wallcovering designs at a much earlier stage in their development.
MEET ANA CUNNINGHAM, CREATIVE DIRECTOR AT CREATIVE MATTERS
Ana's name pops up frequently in this blog because not only is she the Creative Matters Creative Director, but she has been with the company for more than 15 years. In that time she has managed a wide variety of projects and designed over 200 rugs but, here we ask Ana what being Creative Director means today.
STUNNING DESIGNS FOR A CONTEMPORARY BERMUDA HOTEL
Much excitement greeted the opening of The Loren at Pink Beach in Bermuda earlier this month because it introduced a contemporary hotel experience to an island draped in tradition. Led by President and owner Carol Sebert, our creation of nine floorcovering designs contribute much to its modernist appeal.
THE JOY OF MACHINE-MADE CARPETING WITH NO REPEAT
In recent years, technology has opened up new opportunities, so producing machine-made carpet without a repeat has become a liberating design choice - it changes what used to be a very rigid way of producing carpet into a format with endless possibilities.
FLOOR-TO-CEILING FOR THE ANDAZ OTTAWA HOTEL
Creative Matters' "Floor-to-ceiling" service involves working with an interior design team to create both the wall and the floorcoverings for a project. In 2016, we provided this service for the new Andaz hotel in Ottawa.
PRESIDENT'S CHOICE: CAROL SEBERT'S 2016 RUG HIGHLIGHTS
She doesn't like to choose favourites because every design is a triumph of its own, but here - from the multitude of rugs designed by the Creative Matters team during 2016 - are president and owner Carol Sebert's top five rug designs of 2016.
WHY WOOL IS SO PERFECT FOR RUGS
Take a look through our portfolio and collections and you will quickly notice that the vast majority of our floorcoverings - from boardrooms to bedrooms - are made of wool. As visual people, our love affair with wool begins with its aesthetic properties, but for interiors professionals there are a host of practical reasons why wool is the ultimate fibre.
CREATIVE MATTERS RUGS IN DELOITTE'S NEW WORKSPACE REDESIGN
We detail the interesting role played by large Creative Matters rugs in Deloitte Canada’s stunning new national office tower where design and technology are used throughout to provide a more collaborative and productive workplace.
BEHIND THE SCENES WITH CARPETS FOR CANADIAN LUXURY RETAILER HOLT RENFREW
After creating carpets for high-end retailers around the world - Printemps in Paris, Bergdorf Goodman in New York and Gucci in 40 locations - we welcomed the opportunity this year to design for Canada's own luxury retailer, Holt Renfrew.
TOP 6 QUESTIONS INTERIOR DESIGNERS HAVE ABOUT RUG CREATION
Last month, 28 interior design staff from Yabu Pushelberg visited the Creative Matters studio for an interactive day to share each company's parameters for floorcovering projects. Here are the six most asked questions about rug creation.