Narrative Threads Blog

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

OUR FIRST VIRTUAL TRADE SHOW
Events Creative Matters Inc Events Creative Matters Inc

OUR FIRST VIRTUAL TRADE SHOW

January is usually a busy month for trade shows for those of us who create handknotted rugs with the Domotex show in Germany and Maison+Objet in France. This year however, we participated in our first virtual trade show - an innovative event organized by COVER, the world’s leading magazine for handmade carpets and textiles for interiors.

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WELCOME CANADIAN WOOL COLLECTION
New Collection Creative Matters Inc New Collection Creative Matters Inc

WELCOME CANADIAN WOOL COLLECTION

When our President Carol Sebert met Matthew Rowe from Campaign for Wool - Canada at the opening of our new showroom in September 2019, little did we know that a year later we would be launching a capsule collection of rugs made from 100% Canadian wool.

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MEET HALCYON – OUR TENTH COLLECTION
New Collection Creative Matters Inc New Collection Creative Matters Inc

MEET HALCYON – OUR TENTH COLLECTION

Welcome to Halcyon, our most recent collection. We’re excited to show off the new images here along with insights from the design team behind these works of art. The beautiful fair trade rugs themselves are now proudly on display in our new studio.

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INVESTING IN A COLLECTION RUG
Residential Project Creative Matters Inc Residential Project Creative Matters Inc

INVESTING IN A COLLECTION RUG

With the launch of our new website this week, we welcome the arrival of our first-ever Creative Matters online shop. Savvy consumers and rug investors will now be able to view and order a contemporary, handcrafted Creative Matters collection rug with a click of a mouse. Previously our collections were only available from select retailers, through an interior designer or very rarely from a pop-up store near our studio.

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NOW IS A GREAT TIME TO START A CUSTOM RUG PROJECT WITH CREATIVE MATTERS

NOW IS A GREAT TIME TO START A CUSTOM RUG PROJECT WITH CREATIVE MATTERS

Welcome readers from around the world. We hope this issue of Narrative Threads finds you, your families and colleagues well. To show you how we’re managing, how our colleagues at mills in other parts of the world are faring, and what we can do together to keep our international community strong, we bring you this update.

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EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA
Creative Matters Inc Creative Matters Inc

EXPLORING ARTISANAL RUG MAKING EXCELLENCE IN NEPAL AND INDIA

Remarkably talented artisans handcraft our artistic floor covering designs. They are masters in traditional weaving methods, turning our designs into beautifully crafted rugs and carpets. In December 2023, Managing Partner Ali McMurter and Creative Director Sandra Ciganic-McKinney explored our mill in Nepal. In January 2024, Director of Design Development Anna Panosyan and Logistics Specialist Suhindhar Raveendiran Santhi ventured to our mill in India.

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STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS 
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STEP ABOARD: EMBARK ON A LUXURY VOYAGE FEATURING OUR EXQUISITE RUGS 

Welcome aboard the Entourage, a superyacht by Moran Yacht & Ship, and experience Creative Matters’ inaugural custom design project for a vessel of this kind. Created in collaboration with interior design studio Burdifilek, our team designed and installed 100% prism nylon handtufted rugs to enhance Entourage’s serene ambiance.

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LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN
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LOOKING BACK ON 2023, OUR 35TH YEAR OF EXCEPTIONAL RUG DESIGN

As 2023 draws to a close, our team is reflecting on a momentous year. Filled with groundbreaking achievements, innovative designs, and a transformative shift in leadership, the past 12 months have been enriched with great success and creativity.

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INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET
Creative Matters Inc Creative Matters Inc

INTRODUCING ECOAX: A BIODEGRADABLE WOVEN AXMINISTER CARPET

When it comes to design, it’s often hard to decipher greenwashing from a true commitment to a product’s ethical life cycle. We have always tried to reduce our impact on the planet as much as possible and have been dedicated to finding solutions for every step of our process. This is why we are thrilled to share a breakthrough innovation in commercial carpeting — our new 100% biodegradable woven Axminster carpet, EcoAx.

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CREATIVE MATTERS RECAPS LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E) 
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CREATIVE MATTERS RECAPS LES RENDEZ-VOUS DE LA MATIÈRE + FAIR(E) 

On October 10 and 11, Creative Matters had the pleasure of participating in the ninth edition of Les Rendez-vous de la Matière + fair(e), an industry event dedicated to the exploration of innovative, artisanal materials for architecture, decoration and interior design.

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INTRODUCING YOU TO OUR NEWEST RUG DESIGNS, LAUNCHED AT COVER CONNECT NEW YORK
Creative Matters Inc Creative Matters Inc

INTRODUCING YOU TO OUR NEWEST RUG DESIGNS, LAUNCHED AT COVER CONNECT NEW YORK

For the third consecutive year, Creative Matters had the pleasure of participating in COVER Connect New York, a boutique trade show for top-tier global rug brands, hosted by COVER magazine. This year was our most momentous show yet, unveiling three new collections: Vanguard, Arcadian, and Vista. Additionally, we unveiled our collaboration with Burdifilek and presented new additions to our Sonance and Macrame collections.

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THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS
Creative Matters Inc Creative Matters Inc

THE END OF AN ERA AS FOUNDER CAROL SEBERT CLOSES HER CHAPTER AT CREATIVE MATTERS

After an incredible 35 years at the helm of Creative Matters and on the world stage of floor covering design, it is with mixed emotions we announce that Carol Sebert is moving on to other creative endeavours. While Carol creates more beautiful art in her studio at an old Ontario country house, Managing Partners Ana Cunningham and Ali McMurter are well-prepared to lead the firm into an exciting future. We asked Carol to look back on some key moments that made Creative Matters what it is today.

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PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION
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PARIS DESIGN WEEK: BEHIND THE SCENES OF CREATIVE MATTERS’ REDOUX PASSAGER INSTALLATION

Earlier this month, the Creative Matters team took to Paris Design Week to unveil our highly anticipated Redoux Passager art installation. Collaborating for the second time with Paris design studio LOMA, known for their responsible and innovative design ethos, we set out to create an immersive experience representing our commitment to water stewardship in our rug design.

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REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG
Corporate Project Creative Matters Inc Corporate Project Creative Matters Inc

REVAMPING TGF LAW FIRM’S RECEPTION WITH OUR ROUND RUG

Recently, Creative Matters had the privilege of collaborating with InSTUDIO interior design firm on a custom rug design for the reception area of the TGF Law Firm office. We provided a comprehensive design service, creating a stunning custom round rug to serve as a captivating centerpiece, infusing the corporate interior with vibrancy and character.

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WHY WE THINK WOOL IS BEST
Sustainability, Production Methods Creative Matters Inc Sustainability, Production Methods Creative Matters Inc

WHY WE THINK WOOL IS BEST

Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.

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THE SHAPED RUG - AN UNDENIABLE STATEMENT PIECE
Hospitality Project Creative Matters Inc Hospitality Project Creative Matters Inc

THE SHAPED RUG - AN UNDENIABLE STATEMENT PIECE

Shaped rugs steal the spotlight, they’re a conversation piece on the floor and they make spaces exciting. Over 35 years we’ve designed a lot of rugs in abstract shapes so we’d thought we’d have a little retrospective. We chose five rugs designed in recent times and five rugs from our 90s archive. From the elegant to the eclectic to the practical, scroll down and enjoy them.

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FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE
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FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE

In 2022 we welcomed the installation of a project started back in 2018 with Gensler Toronto. Four large, perfectly-designed rugs are now gracing a spacious, high-end lounge accessible to tenants of the new CIBC Square two-tower development in Toronto’s financial district. Named The Canopy, this area is designed to elevate…

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5 WAYS RUGS CAN EVOKE EMOTION
Rug Style Spotlight Creative Matters Inc Rug Style Spotlight Creative Matters Inc

5 WAYS RUGS CAN EVOKE EMOTION

We consider our designs works of art that have the ability to arouse emotions in the people that are perceiving them. For example, it feels natural to experience a general feeling of aesthetic appreciation when faced with something beautiful. In addition to evoking this visual sense of pleasure (happiness), we found

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OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022
Favourite Designs, Team Creative Matters Inc Favourite Designs, Team Creative Matters Inc

OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022

As the demand for Creative Matters’ carpets continues to increase so must our design team grow bigger. This year we have 13 designers not including our three Partners (Ali, Ana and Carol) who still love to fit in some design among their other responsibilities. We asked each designer to select their favourite 2022 carpet and they came up with 12 different answers, testament to the diversity of our creations.

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INSIDE A DYNAMIC PROJECT WITH PARK LANE NEW YORK AND YABU PUSHELBERG
Hospitality Project Creative Matters Inc Hospitality Project Creative Matters Inc

INSIDE A DYNAMIC PROJECT WITH PARK LANE NEW YORK AND YABU PUSHELBERG

In 2019, international design firm Yabu Pushelberg (YP) was commissioned with the complete renovation of one of New York’s landmarks, the Park Lane New York hotel. YP is a long time client of Creative Matters and that same year they asked us to work with them on the carpets which were installed in early 2022. Partner Ali McMurter managed the collaboration at our end. “They chose us for the project because …

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