Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
STRIKING SHAPED RUGS ELEVATE CONDO SPACES
We were delighted when Arcadis IBI Group asked us to collaborate with them again, this time on three shaped rugs for the new Azura condo building in Toronto. Their Associate Director Heidi Rose provided us with the specific shapes that they had designed to enhance the interior architecture.
WHY WE THINK WOOL IS BEST
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.
THE SHAPED RUG - AN UNDENIABLE STATEMENT PIECE
Shaped rugs steal the spotlight, they’re a conversation piece on the floor and they make spaces exciting. Over 35 years we’ve designed a lot of rugs in abstract shapes so we’d thought we’d have a little retrospective. We chose five rugs designed in recent times and five rugs from our 90s archive. From the elegant to the eclectic to the practical, scroll down and enjoy them.
FOUR REFINED RUGS ADD DIMENSION TO HYBRID WORK SPACE
In 2022 we welcomed the installation of a project started back in 2018 with Gensler Toronto. Four large, perfectly-designed rugs are now gracing a spacious, high-end lounge accessible to tenants of the new CIBC Square two-tower development in Toronto’s financial district. Named The Canopy, this area is designed to elevate…
5 WAYS RUGS CAN EVOKE EMOTION
We consider our designs works of art that have the ability to arouse emotions in the people that are perceiving them. For example, it feels natural to experience a general feeling of aesthetic appreciation when faced with something beautiful. In addition to evoking this visual sense of pleasure (happiness), we found
OUR DESIGNERS’ FAVOURITE FLOOR COVERINGS OF 2022
As the demand for Creative Matters’ carpets continues to increase so must our design team grow bigger. This year we have 13 designers not including our three Partners (Ali, Ana and Carol) who still love to fit in some design among their other responsibilities. We asked each designer to select their favourite 2022 carpet and they came up with 12 different answers, testament to the diversity of our creations.