Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.
Creative Matters has always been determined to instill socially conscious practices in regard to the creation of their rugs.
Carol and Ana returned this past weekend from their trip to Nepal. Carol managed to steal a few hours from her busy trip, to visit the Goodweave site where children are taken after being rescued from forced labour in carpet mills.
It’s been a busy Spring/Summer season at Creative Matters.The month of April saw our fearless leaders trek back to Nepal for almost 2 weeks to visit our mills, weavers, spinners and washers.
Spring has sprung in the Creative Matters studio, the sun is shining and thankfully, there is no more snow on the ground in Toronto (knock on wood).
We're back! The Domotex team is slowly trickling back into Canada, buzzing with excitement - let's face it, we had a great (and very successful) time.
It's January 2009! We're packing our bags/crates/boxes for Domotex in Hanover, Germany in preparation for our international launch of the additional pieces to our Aerial Collection.
We were delighted to see one of our projects on the cover of October 2008 Metropolitan Home this month titled "Asian Fusion".
I'm happy to announce that Carol and Donna arrived home unscathed, albeit a bit late from their cross continent journey to South Asia.
Happy Friday Everyone! I can barely believe that its the end of the week AND that, as we speak, Carol and Donna are in the sky, flying home from Nepal.
The following is an email from Carol - straight from South Asia. We've all been sitting on the edge of our seats, waiting to see photos of Hariti on the loom. When Carol and Donna arrived in Nepal they had a huge surprise waiting.
It’s been a busy summer, thus far, here at Creative Matters. We’re not sure where these precious days have gone but, here we are on this hazy July morning, working hard on the new additions to our Aerial Collection and on our November gallery show.
VERY EARLY last week I, Carol Sebert, had the exciting experience of going to the CBC (Canadian Broadcasting Corporation) for a live radio interview with Andy Barrie on Metro Morning.