
Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Since Creative Matters opened its doors 35 years ago, the vast majority of our floor coverings have been made from wool. This includes our custom projects for hotels, offices, retail spaces and homes, and our 14 rug collections. We sat down with Carol Sebert, Managing Partner and Founder of the firm, to discuss the reasons for this decision both historically and moving forward.
“So poetic.” “C’est superbe.” “Like a reset button.” These are just a small sample of the expressions of awe and wonder we received every day during Paris Design Week for our installation titled “Winter Garden”. Inspired by a Rumi quote, we developed the exhibit in collaboration with Parisian Design studio LOMA and presented it to the public in a small gallery in the Le Marais district of Paris.
The short answer to the question why Prince Charles met Carol Sebert is because we make floor and wallcoverings with Canadian wool. But of course there is a longer answer …
We are delighted to announce our first two all-Canadian rugs. By all-Canadian we mean rugs made with wool sourced from Canadian sheep growers where it is harvested safely and humanely by a skilled shearer. We mean wool that is spun at a family-owned mill in New Brunswick that has been operating since 1857. We mean designed in Toronto by a firm that has been creating rugs for over 30 years (that’s us). And we mean handtufted by a manufacturer with decades of experience in Waterloo, Ontario.
We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.
January is usually a busy month for trade shows for those of us who create handknotted rugs with the Domotex show in Germany and Maison+Objet in France. This year however, we participated in our first virtual trade show - an innovative event organized by COVER, the world’s leading magazine for handmade carpets and textiles for interiors.
Welcome to the first in a series of interviews introducing the remarkably talented artisans around the world who turn Creative Matters designs into beautifully crafted floorcoverings. Today we meet a highly successful mill in the Bhadohi district of northern India.
October is wool month. This amazing fibre will be celebrated around the world for such a wide range of reasons. Has it occurred to you that among other things it is: natural, renewable, biodegradeable, insulating, breathable, resilient and elastic, multi-climatic and trans-seasonal, easy care, odour resistant and safe?
Welcome readers from around the world. We hope this issue of Narrative Threads finds you, your families and colleagues well. To show you how we’re managing, how our colleagues at mills in other parts of the world are faring, and what we can do together to keep our international community strong, we bring you this update.
Art Day - when our whole team takes time away from regular work to indulge in pure creation on a particular theme - is at the heart of the design culture of Creative Matters. Imagine everyone’s delight this month when Senior Designer Sandra Ciganic-McKinney announced that she had booked four Tibetan rug weavers complete with mini-looms to join us for our next Art Day.