Narrative Threads Blog
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects.
Creative Matters has used wool in our floor coverings for over 35 years, highlighting our dedication to this natural material. Over the years, we have worked closely with The International Wool Textile Organisation (IWTO), the leading global authority on wool standards. In 2022, Creative Matters' founder, Carol Sebert, was appointed chairperson of the Wool Interiors Working Group. This group includes members from 41 countries and collaborates with the IWTO Sustainability Group.
Recently, Carol spearheaded the creation of the IWTO Wool Carpet Care Guide with a group of the world’s leading industry experts and WoolSafe, an organization dedicated to advanced research into the care of wool products.
We’re offering exclusive glimpses into the insights of three of our designers at Creative Matters: Madeleine Baigent, Mengting Shen and Sophie Williams. Explore each of these designers' creative journeys, and how they shape their approaches to creating one-of-a-kind custom pieces.
The Pendry opened its doors in September all aglow with elevated interiors by our friends at Gachot Studios and equally elevated floorcoverings by Creative Matters. This was our third luxury hotel with Gachot - the three of them united by their use of a variety of the production methods we offer.
In June 2021 the design eyes of the world were upon the reopening of the iconic French department store, La Samaritaine. Reinvented for the 21st century, the French historical treasure had undergone a spectacular restoration. It’s luxurious light-filled interiors were redesigned by Yabu Pushelberg who asked us to create carpets and rugs for 19 different areas.
We are so delighted to formally announce that our custom and collection rug designs are now available in Canadian wool. Our collaboration last year with the Canadian Wool Council demonstrated that not only is wool from our sheep perfectly suited to rug production but also that there’s a strong demand for Canadian wool floorcoverings both domestically and abroad.
From the bathroom to the ballroom, it was our pleasure to work with DIALOG on the remodelling of the Four Seasons Resort Whistler. Using four different production methods at mills in three different countries, Creative Matters Vice President Ali McMurter managed a vast array of floorcoverings.
There are now 10 full collections and two smaller collections. Assembled over the last 14 years, they are a wellspring of Creative Matters’ techniques, sensibilities and ideas. How to make your way through what are now 79 designs? We asked Vice President Ana Cunningham - who has contributed to several of the collections - to guide us through them.
Like many of you, we were surprised and confused to suddenly find ourselves working from home in the middle of March. Our gorgeous new showroom abandoned; no access to our colour lab with its thousands of wool samples…
Continuing with our staff introductions, this month we feature two members of the design team!
Art Day 13
The Creative Matters team also learned to make glass last month! For Art Day 13 (the luckiest of Art Days) we ventured out to Gregor Herma's studio in the Junction for a couple lessons in glass production.
February was a busy month! After IDS13 we received some great press, and then even more great press, about our wallcoverings. We're happy to have made a splash with our newest venture!
So we've made it to March! It's the time of year when winter finally starts to ease up to spring, holidays with the family abound, and (if the snow's still good) we pack in as much end of season tobogganing as we can.
Creative Matters has always been determined to instill socially conscious practices in regard to the creation of their rugs.
Carol and Ana returned this past weekend from their trip to Nepal. Carol managed to steal a few hours from her busy trip, to visit the Goodweave site where children are taken after being rescued from forced labour in carpet mills.
It’s been a busy Spring/Summer season at Creative Matters.The month of April saw our fearless leaders trek back to Nepal for almost 2 weeks to visit our mills, weavers, spinners and washers.
Last night the Creative Matters team was delighted attend the celebration of the newly renovated 3rd location of Weavers Art in Toronto. Michael Pourvakil and his team launched Weavers Art – Contemporary Culture last night at 162 Bedford Rd., in Designers Walk Building 3.
Spring has sprung in the Creative Matters studio, the sun is shining and thankfully, there is no more snow on the ground in Toronto (knock on wood).
We're back! The Domotex team is slowly trickling back into Canada, buzzing with excitement - let's face it, we had a great (and very successful) time.
It's January 2009! We're packing our bags/crates/boxes for Domotex in Hanover, Germany in preparation for our international launch of the additional pieces to our Aerial Collection.
What a flurry of activity November has afforded Creative Matters! More than a week after our 20th Anniversary Gala Fundraiser, I finally have a chance to sit down and write about our fantastic night.
We were delighted to see one of our projects on the cover of October 2008 Metropolitan Home this month titled "Asian Fusion".